http://www.kajhaffenden.com Snappy nuggets of business website goodness. Mon, 09 Jun 2008 13:36:37 +0000 http://backend.userland.com/rss092 en Doing business online inevitably involves creating, memorising and recalling passwords. Understand how to create a strong password to minimise the chance of your security being compromised. First, make sure you do not use the same password for two different applications of varying importance (for example, your password for a discussion forum ... http://www.kajhaffenden.com/articles/how-to-create-a-strong-password/ Your website's words compete with others. Prove your confidence in your product or service by writing assertively; respect your visitor's time by writing concisely; engage your visitor by writing conclusively. Two simple examples: Write in a positive frame; instead of "The restaurant is not open on Mondays", write "The restaurant opens every ... http://www.kajhaffenden.com/articles/command-trust-by-writing-with-confidence/ On the web, prospective customers will come from the world over. To make their life easier, make sure that on every page of your website you disclose where you are located, including the country. On every page that includes a price, explain which currency that price is shown in (or, ... http://www.kajhaffenden.com/articles/display-the-currency-of-your-websites-prices/ If you operate a mail server in your office — for example, if you have an Exchange server — ask your friendly IT technician if you have backup mail servers in place. Commonly, a mail server is set up in an office, but if that server goes down (loses power, loses ... http://www.kajhaffenden.com/articles/increase-reliability-of-in-house-mail-servers/ Occasionally you will receive a spam email that appears to be sent from yourself, or a bounce email suggesting you sent a spam email to someone else. Although disconcerting, usually you needn't be concerned about this. When you send an email, you can make the From: address anything you like, and ... http://www.kajhaffenden.com/articles/someone-sending-emails-from-my-address/