So much emphasis is placed upon marketing your website online, often the simple ways of spreading the word are overlooked.

Conduct an audit of your business’ presence to ensure every aspect is promoting your website as a way to learn more about your company’s products and services. Check your literature: business cards, brochures, sales packs. Check your promotions: flyers, vouchers, discount cards, posters, giveaways. Signage: cars, billboards, banners. Sponsorship: literature, signage, printed spiels. Commercial media: print, television, radio.

Leave no sign unturned.