Knowing how your website visitors arrived at your website helps you hone your marketing efforts and focus your advertising spend.

Even if you do not spend money on advertising, understanding who or what refers you business empowers you to nurture particular relationships and explore similar opportunities.

To help you better track your website referrers, you can:

• Ask for visitors to tell you where they found you as part of your enquiry, booking or sales form
• Run reports in your website statistics software to see which websites refer traffic (and turn into sales, if the software supports it)
• Ask your web developer to write a script that allows you to track online and offline advertising campaigns by assigning promotional codes to the website addresses used in the advertising
• As part of your post-sales procedure, ask new customers to recall where they first heard about you, and dig beyond just “I found your website”