When you write content for your website, you will find yourself using one particular grammatical person —  singular first-, plural first-, or third-person. (Compare I offer book-keeping… we offer book-keeping… ABC Pty Ltd offers book-keeping.)

The person you choose to write in should match the image you wish to present about your business:

• Singular First Person: I am a micro-business that can offer you personalised, expert service
• Plural First Person: We are a small team of professionals, each with our own speciality
• Third Person: The company is larger, has support personnel, and can offer a wider range of services

Once you’ve chosen the most appropriate grammatical person for your desired business image, make sure you are consistent across your website and other marketing literature. And, above all, ensure your service matches the image you present.