Snappy nuggets of business website goodness.
The editor of any self-respecting printed medium would not dream of confusing the em dash (—), en dash (–) and hyphen (-) within the publication. And while most of us could not articulate the difference, we
would mostly find ourselves using the correct punctuation mark when hand-writing a letter.
But what has happened online?
Most websites have no regard for the distinction between these — any many other — marks of punctuation. Mostly, this is because the standard keyboard does not allow without RSI-inducing keyboard sequences.
If you are the sort who seeks professionalism in everything you do, you can respect the purpose of these time-tested punctuation marks by first understanding when to use which, and then how to actually type them or include them in a website.
Now don’t get me started on apostrophes and quote marks being “encompassed” by the tick character on the keyboard…