When determining how you should price products and services, it is tempting to develop a complicated matrix that tries to link the business’ expenses with the price of its products or services.

While this is an effective method of maintaining a consistent and predictable margin across your product range, it can turn away potential customers because it is too difficult to understand.

You can trim your pricing structure by reducing shipping variations to a smaller set, and removing price differences for subtle changes between products or services.

Choose a simplified price structure, and accept the win-some/lose-some approach, to enjoy more sales from your website.