Business owners sometimes feel uncomfortable asking their customers to write testimonials, yet a complimentary word or two can go a long way in helping a business promote itself.

Following a what-goes-around-comes-around path, consider writing a handful of testimonials for businesses with which you work — suppliers, associates, businesses you recommend. A heartfelt, unexpected testimonial will make the recipient feel on top of the world.

It might also prompt that business to display your testimonial on their website, including a link to yours.

So much emphasis is placed upon marketing your website online, often the simple ways of spreading the word are overlooked.

Conduct an audit of your business’ presence to ensure every aspect is promoting your website as a way to learn more about your company’s products and services. Check your literature: business cards, brochures, sales packs. Check your promotions: flyers, vouchers, discount cards, posters, giveaways. Signage: cars, billboards, banners. Sponsorship: literature, signage, printed spiels. Commercial media: print, television, radio.

Leave no sign unturned.