Snappy nuggets of business website goodness.
2 May
When you redesign your website, often you will add, rename and remove some pages as part of the restructuring that inevitably happens at the same time.
You should take care to remove your old website before uploading your new website; this will ensure any old pages aren’t left lying around for visitors to stumble upon and become lost.
Then, make sure your web developer puts in place a “redirect” for every old page to an equivalent new page (or the home page, if there isn’t a good match.) Not only will this benefit visitors who might have bookmarked a certain page, or clicked a link from another person’s website; but the search engines will use this information to update its index and make sure it displays your new pages rather than your old pages in the search results.
1 May
You want your website to reach the widest audience, so be careful you are not alienating large segments by having a website that does not work properly in different computers, browsers and screen resolutions.
Endeavour to test your website on both Windows and Macintosh platforms, and install both Internet Explorer and Firefox on the Windows platform. Change your screen resolution and look at the website in 1024×768, 1280×1024 and 1400×800. You can go further, but this set of combinations will ensure you’re set for the vast majority of your visitors.
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