It’s easy to forget that your website can, and should, be used for much more than just sales.

Also consider:

• Having an employment page with an up-to-date list of jobs, possibly within an area of your website that also discusses company culture and introduces your staff
• Providing downloadable frequently-used forms and documents
• An education, training and resources area for partners and resellers

Carefully consider all people who might use your website to take full advantage of the medium.