There are various ways you can refer your website address in a written format. For example;

• http://www.example.com
• http://www.example.com/
• www.example.com
• example.com

None is more correct than another (although, on a technical level, there are differences.) You should check to make sure that your website is accessible without the ‘www’ — this is dependent on your web host, and in most circumstances, if it is not configured this way, it is easy to change (and you should request this.)

Then, you need to consider and adopt a consistent way of displaying your website address. Consider these factors when making your decision:

• The ‘http://’ takes up a fair bit of space
• The ‘www’ stands out and is immediately recognisable as a website address
• The shortest form, example.com, can be more easily associated with your business name, and is easier to speak (which makes it easier to remember)

Whichever you choose, be sure to maintain consistency!