When linking to a file that a website visitor can download, there are a few common courtesies you should follow.

• Make the file available in a format that does not require the visitor to own particular software
• List the file type and file size beside the link so the visitor knows what they need to view it and how long it will take to download
• If special software is required, such as Adobe Acrobat Reader for PDF files, provide a link to install that software

If the file is a whitepaper, information pack, etc., you should also ensure your business details (including contact details) are included: you’d be surprised how many businesses forget to do this, then frustrate their visitors who read a document weeks later and can’t figure out the author!