Business owners sometimes feel uncomfortable asking their customers to write testimonials, yet a complimentary word or two can go a long way in helping a business promote itself.

Following a what-goes-around-comes-around path, consider writing a handful of testimonials for businesses with which you work — suppliers, associates, businesses you recommend. A heartfelt, unexpected testimonial will make the recipient feel on top of the world.

It might also prompt that business to display your testimonial on their website, including a link to yours.

In the past, small businesses could use the excuse that it was too expensive to have a location map created that shows visitors how to drive to their premises.

Google Maps provides a perfectly acceptable alternative, with the added advantage of allowing your visitors to easily obtain driving directions from their location, and all the other nifty features that go hand-in-hand with a gadget from Google.

Ask your web developer to put one on your contact page today.