Make sure that when a customer does business with you through your website, you keep them informed about what’s going on. For example:

• If they fill out an enquiry form, let them know how long it will take for someone to get back to them
• If they make a booking, let them know if this can be considered confirmed or not, and advise what communication they should expect from you next and when
• If they made a purchase, send them an email when it has been confirmed, despatched, if there have been delays, etc.
• If they sign up for your newsletter, tell them when to expect the next issue

An informed customer is a happy customer!