It can be difficult generating a buzz for a business website, but without other websites actively linking to yours, it can be a slow road to achieving the traffic and search engine rankings that come from a strong internet profile.

You can encourage this by adding unique, fresh, relevant, timely and informative content to your website. Depending on the nature of your business, you could achieve this through regular articles, blog posts, photo galleries, whitepapers, knowledge bases or user-generated opinion.

Through useful content comes respect as an industry leader, and people like to quote leaders.